The Store Oxford, where heritage meets contemporary elegance, opens its doors.
Set within one of Oxford’s most iconic historic
buildings, The Store is a striking new boutique hotel that reimagines the beloved Boswells department store for the modern traveller. Set within one of Oxford’s most iconic historic
buildings, The Store is a striking new boutique hotel that reimagines the beloved Boswells department store for the modern traveller.
Located at 1–5 Broad Street, the hotel blends original architectural details with a contemporary extension and interiors that celebrate the city’s rich heritage. Located at 1–5 Broad Street, the hotel blends original architectural details with a contemporary extension and interiors that celebrate the city’s rich heritage.
Boswells, established in 1738, was one of the world’s oldest family-owned department stores and a cherished part of the Oxford community.
The Store pays homage to this legacy by retaining the original Rutland sandstone façade and the iconic “Boswell & Co” signage. Inside, guests will discover thousands of pieces of memorabilia from the building’s history, including original artwork and vintage advertisements that evoke memories of the beloved store.
Now home to 101 thoughtfully designed rooms spread across seven floors, The Store features six distinct room typologies, each offering a unique take on comfort and style. From bespoke furnishings to design elements inspired by Oxford’s rooftops and academic tradition, the hotel’s interiors offer a strong sense of place, character, and quiet luxury.
The transformation of this landmark site has been
led by Reef, who designed and delivered the scheme from concept to completion. The transformation of this landmark site has been
led by Reef, who designed and delivered the scheme from concept to completion.
Their holistic approach ensured that the project honoured the building’s historic significance while creating a sophisticated and contemporary destination for Oxford.
